Porsche, the German sports car manufacturer, reported an 8% decline in global deliveries for the first quarter, with weaker demand in China and Europe. The company delivered 71,470 vehicles worldwide, marking a 42% drop in China and a 10% decrease in Europe compared to the same period last year. In Porsche’s home market of Germany, deliveries fell by 34%, totaling 7,495 cars.
On a positive note, North American deliveries saw a 37% increase, reaching 20,698 units. This growth was partly due to delays in the import of certain models during the same period the previous year.
Similarly, Mercedes-Benz, another German automaker, reported a 7% drop in first-quarter unit sales, also affected by lower demand in China and Europe.
Analyst Rella Suskin from Morningstar noted that luxury car brands like Porsche and Ferrari are highly vulnerable to U.S. tariffs. However, their strong pricing power and the beneficial impact of price increases on the residual value of existing cars help mitigate the overall financial impact of these tariffs.
